Forecast Report

Forrester Readiness Index: eCommerce, 2020

ForecastView Document

February 12th, 2020
Viraj D'Costa, null
Viraj D'Costa
With contributors:
Sanjeev Kumar , Reineke Reitsma


The Forrester Readiness Index (FRI) is a holistic assessment of the eCommerce landscape that provides insights for retailers' global expansion needs. The eCommerce index signifies the level of retail opportunity among countries over the next one to four years. It measures the impact of technological and behavioral influences, in conjunction with the revenue opportunity. The FRI for eCommerce evaluates 15 quantitative variables in 54 countries. It includes an interactive Excel-based tool that allows country-level and variable-level comparisons.

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