Forecast Report

Forrester Research Search Engine Marketing Forecast, 2015 To 2020 (Western Europe)

ForecastView Spreadsheet

October 23rd, 2015
Satish Meena


As part of ForecastView's biannual update cycle for many of our forecasts, this year-end update to our Western Europe search engine marketing forecast introduces the updated impact of currency fluctuations and ad blockers. The total search market is now forecasted to reach €31 billion in Western Europe in 2020, representing a five-year compound annual growth rate (CAGR) of 11.9% (versus 12.9% in the prior forecast). The UK is the largest market, accounting for nearly 29% of the total paid search market in Western Europe. The forecast details online display market size and ad growth across 17 countries in Western Europe, including breakouts by mobile, desktop, industries, and SEO spending.

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