Summary
Ad spending on social media continues to grow at an impressive rate and is taking an increasing share of marketers’ interactive marketing budgets. While engaging formats on mobile and better targeting capabilities keep driving up the cost per ad for ads on social networks, we expect new app-only social networks and new ad formats like video to fuel growth in the future. The forecast details global social media advertising spending with a breakdown for 13 countries. It also includes a breakout of social media ad spending by mobile and desktop for all 13 countries.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.