Forrester’s B2B Marketing Innovation Maturity Assessment

October 20th, 2022

Lori Wizdo

Susan Macke

With contributors:

Sheryl Pattek , Jennifer Ross , Aidan Doyle , Rachel Birrell

Summary

Companies that execute a successful innovation agenda have a decisive advantage that puts them ahead of others; they have paved the way for an idea, big or small, from generation through development to fruition. This report provides Forrester’s B2B Marketing Innovation Maturity Assessment, which B2B marketing executives can use to gauge their organizational capacity for innovation, and recommends actions to take their innovation capacity to the next level.

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