Best Practice Report

Forrester’s Balanced Scorecard Helps Redefine How You Manage Performance

Make Business Outcomes and Agility The Key Metrics For Your Team

August 2nd, 2021
Marianne Doran-Collins, Vice President
Marianne Doran-Collins Vice President
Bobby Cameron, Vice President, Principal Analyst
Bobby Cameron Vice President, Principal Analyst
With contributors:
Matthew Guarini , Glenn O'Donnell , Lewis Nottonson , Peggy Dostie

Summary

Forrester’s Balanced Scorecard for tech execs helps promote the value of technology while powering decisions around improving customer products, services, and experiences — as well as guiding transformation, performance, and alignment. While the Balanced Scorecard has been around for a while, Forrester has developed an updated vision for what is really most important. This report discusses Forrester’s new Tech Management Balanced Scorecard and how to accelerate your future fit IT strategy.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.