Summary
This report is our overview of business intelligence, analytics, and big data priorities, adoption, drivers, and challenges based on Forrester's Business Technographics Global Data And Analytics Survey, 2016. We conducted a global analysis of companies of 100 or more employees. Our analysis shows that companies are becoming more customer-centric and making decisions using quantitative insights rather than instincts. Marketers, product managers, and market strategists can use this report to build their knowledge of data and analytics insights.
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