Data Overview Tool

Forrester's Business Technographics Global Data And Analytics Survey, 2016

A Business Technographics Presentation

July 27th, 2016
Tyler McDaniel, null
Tyler McDaniel
With contributors:
Reineke Reitsma , Xiaotong Duan


This report is our overview of business intelligence, analytics, and big data priorities, adoption, drivers, and challenges based on Forrester's Business Technographics Global Data And Analytics Survey, 2016. We conducted a global analysis of companies of 100 or more employees. Our analysis shows that companies are becoming more customer-centric and making decisions using quantitative insights rather than instincts. Marketers, product managers, and market strategists can use this report to build their knowledge of data and analytics insights.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.