Data Overview Report

Forrester’s Moments Map, 2021

Take A Quantified Approach To Optimizing Your DX Portfolio

December 13th, 2021
Julie Ask, null
Julie Ask
CE
Cortney Eldridge
With contributors:
Fiona Swerdlow , Alessia Stewart , Shyam Tiwari

Consumers are more connected than ever, but brands lack a nuanced understanding of how their consumers use digital experiences. As a result, they struggle to prioritize designing, building, and maintaining digital experiences in an increasingly complex environment of connected devices, platforms, and channels. Forrester’s Moments Map uses a mathematical model to help digital business professionals prioritize what services to build and in what interaction mode. We’ve updated this report to include new consumer data and methodologies in the Moments Map model.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.