Predictions Report

Forrester's Predictions For Technology Marketers In 2008

What Lies In Wait For 2008?

December 13th, 2007
With contributors:
Ellen Carney , Michele Pelino , Christopher Mines , Eric Brown , Frank Gillett , Henry Dewing , Julie Giera , Emily Van Metre , Norbert Kriebel

Summary

In 2007, tech marketers bombarded the world with a mix of new and old technologies and accompanying messages, including the greening of IT, the virtualization of just about everything, brave forays into the SMB market, and the panacea of vertical industry solutions. Will any of these hold up through the coming year? Here are Forrester's predictions of what technology marketers will do in 2008.

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With
Christopher Mines
Eric Brown
Frank Gillett
Henry Dewing
Julie Giera
Emily Van Metre
and Norbert Kriebel