Best Practice Report

Foundations of B2B Influencer Strategy

January 1st, 2018


Influencer strategy is a key deliverable within the strategy development phase of the Enterprise Communications Model. As communication becomes more digital and social, word of mouth and influence grow in importance and transparency. The influencer strategy should be an easy-to-reference, actionable engagement guide for all internal stakeholders seeking to understand, activate and empower influencers.

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