Summary
Indian financial services firms are overhauling their existing CRM systems, which were typically built for an earlier era. In the age of the customer, banks and insurance firms need a CRM portfolio that provides a converged view across channels and products. Contemporary CRM must also be flexible, encapsulating customer onboarding and customer service processes into business process management capabilities. This report identifies the key trends that application development and delivery (AD&D) pros must consider when defining CRM strategies and selecting CRM solutions.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).