Summary
Global consumer brands enjoyed rapid growth in China for decades before the pandemic. However, they now face increasing competition from domestic players as consumer preferences evolve amid slower economic growth, cultural confidence, and national pride. B2C marketing executives leading global brands can use this report to optimize their marketing strategies in China and learn from leaders’ successful practices.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).