Report

From Priming The Pipeline To Engaging Buyers: The B2B CMO's New Role In Sales Enablement

March 4th, 2015
With Contributors:
Peter O'Neill
and Ryan Trafton

Summary

Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that marketing brings to the revenue-production equation. To

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