Model Overview Report

From Recruitment To Retention — Nurturing Sales Talent For Growth

Introducing The Forrester Sales Talent Management And Compensation Model

January 30th, 2024
Jennifer Bullock, null
Jennifer Bullock
With contributors:
Steve Silver , Peter Ostrow , Eric Zines , Mike Pregler , Justin Ferguson , Kate Pierpont


Without a well-defined sales talent management strategy, a business risks losing its competitive edge, facing challenges in achieving revenue targets, and struggling to adapt to market changes. The Forrester Sales Talent Management And Compensation Model facilitates a consistent approach to attracting top talent, onboarding new hires, and optimizing individuals’ contribution to the organization. This approach is underscored with a compensation strategy that engages and motivates all customer-facing roles.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.