Summary
Future experiences will be more invisible and immersive. Brands will become so adept at anticipating the needs of their customers — and serving them proactively with relevant services in the moment they need them — that consumers will engage less frequently but more meaningfully with them. These experiences will become more invisible. At the same time, experiences in which people interact with the internet will be increasingly immersive — perhaps becoming the vaunted metaverse. This report outlines the journey from today into this future.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).