Vision Report

Future Digital Experiences: Invisible And Immersive

Plan Now For The Demise Of Your Website

February 13th, 2023
Julie Ask, null
Julie Ask
With contributors:
Fiona Swerdlow , Alex Schanne , Melissa Parrish , Ashley Villarreal , Kara Wilson , Gabrielle Raymond , Arianne Burnette


Future experiences will be more invisible and immersive. Brands will become so adept at anticipating the needs of their customers — and serving them proactively with relevant services in the moment they need them — that consumers will engage less frequently but more meaningfully with them. These experiences will become more invisible. At the same time, experiences in which people interact with the internet will be increasingly immersive — perhaps becoming the vaunted metaverse. This report outlines the journey from today into this future.

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