Data Snapshot

Future Fit Organizations Drive Creativity With Diversity And Collaborative Risk-Taking

Future Fit Technology Strategy: Creative

September 22nd, 2022
With contributors:

Every organization wants its creative and future fit technology execs to deliver, since creativity is a powerful, nearly cost-free method to achieve breakthrough design and execution. Embracing creativity as an operating principle — vital to differentiating offerings, experiences, and brand — should be an option for all organizations, rather than a special trait of a few. In Forrester’s Future Fit Survey, 2022, 70% of decision-makers at future fit organizations strongly agreed that their organizations give license for diverse teams to take risks together, compared with just 15% at traditional organizations. This is a snapshot of Forrester’s data on creativity as part of a future fit technology strategy.

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