Future Fit Organizations Drive Creativity With Diversity And Collaborative Risk-Taking

Every organization wants its creative and future fit technology execs to deliver, since creativity is a powerful, nearly cost-free method to achieve breakthrough design and execution. Embracing creativity as an operating principle — vital to differentiating offerings, experiences, and brand — should be an option for all organizations, rather than a special trait of a few. In Forrester’s Future Fit Survey, 2022, 70% of decision-makers at future fit organizations strongly agreed that their organizations give license for diverse teams to take risks together, compared with just 15% at traditional organizations. This is a snapshot of Forrester’s data on creativity as part of a future fit technology strategy.