Data Snapshot

Future Fit Organizations Drive Creativity With Diversity And Collaborative Risk-Taking

Future Fit Technology Strategy: Creative

September 22nd, 2022
Bobby Cameron, Vice President, Principal Analyst
Bobby Cameron Vice President, Principal Analyst
Ted Schadler, VP, Principal Analyst
Ted Schadler VP, Principal Analyst
Rachel Kwon, null
Rachel Kwon
With contributors:
Matthew Guarini , Frederic Giron , Elizabeth Cullen , Anna Garik , Hannah Murphy , Michael Kearney

Every organization wants its creative and future fit technology execs to deliver, since creativity is a powerful, nearly cost-free method to achieve breakthrough design and execution. Embracing creativity as an operating principle — vital to differentiating offerings, experiences, and brand — should be an option for all organizations, rather than a special trait of a few. In Forrester’s Future Fit Survey, 2022, 70% of decision-makers at future fit organizations strongly agreed that their organizations give license for diverse teams to take risks together, compared with just 15% at traditional organizations. This is a snapshot of Forrester’s data on creativity as part of a future fit technology strategy.

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