Data Snapshot

Future Fit Organizations Improve Business Resiliency With Innovative Thinking

Future Fit Technology Strategy: Resilience

September 22nd, 2022
Bobby Cameron, Vice President, Principal Analyst
Bobby Cameron Vice President, Principal Analyst
Amy DeMartine, VP, Research Director
Amy DeMartine VP, Research Director
Rachel Kwon, null
Rachel Kwon
With contributors:
Matthew Guarini , Frederic Giron , Elizabeth Cullen , Hannah Murphy , Michael Kearney , Zachary Dallas

Future fit organizations have resilience, enabling them to maintain customers’ trust by delivering on the brand promise regardless of unforeseen events or crises. This level of flexibility and responsiveness requires outside-the-box, innovative thinking about the risk landscape and incident response options — a point dramatically visible in Forrester’s Future Fit Survey, 2022. In this survey, 87% of business and technology professionals at future fit organizations strongly agreed that innovation was critical to making their organizations more resilient, compared with just 21% at traditional organizations. This is a snapshot of Forrester’s data on the perception of resilience as part of a future fit technology strategy.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($395).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.