Future-Proofing Your B2B Marketing Organization

January 1st, 2018

Meta Karagianni

With contributors:

Jennifer Ross , Monica Behncke

Summary

As marketing organizations continue to expand their scope of responsibilities to serve evolving buyer and business demands, CMOs must proactively seek to develop and embed characteristics that drive high performance in their organizations. In this report, we describe seven operational characteristics of a best-in-class, future-proofed marketing function that are relevant to any B2B marketing organization regardless size or industry.

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This report is available for individual purchase ($1495).

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