Gaining Cross-Functional Alignment For Data Privacy Compliance

With the global onset of increasingly stringent personal data privacy laws (e.g., Canada’s Anti-Spam Legislation and the EU’s General Data Protection Regulation [GDPR]), B2B organizations must diligently contain the risk of noncompliance with enhanced security and governance of the data they control and process. To gain the benefits of greater contact insight, engagement, and brand value, organizations must not delay in retiring existing processes and adopting a compliance-first approach to personal contact data. In this report, we discuss how marketing operations leaders can bring about the changes required for cross-functional compliance when operating within strict privacy regulations.