Best Practice Report

Gaining Cross-Functional Alignment For Data Privacy Compliance

January 1st, 2018
Julian Archer, null
Julian Archer

Summary

With the global onset of increasingly stringent personal data privacy laws (e.g., Canada’s Anti-Spam Legislation and the EU’s General Data Protection Regulation [GDPR]), B2B organizations must diligently contain the risk of noncompliance with enhanced security and governance of the data they control and process. To gain the benefits of greater contact insight, engagement, and brand value, organizations must not delay in retiring existing processes and adopting a compliance-first approach to personal contact data. In this report, we discuss how marketing operations leaders can bring about the changes required for cross-functional compliance when operating within strict privacy regulations.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.