Best Practice Report

Gathering Customer Insights: The Nonresponder Conundrum

January 1st, 2018
Lisa Nakano, null
Lisa Nakano


Like any B2B function, customer engagement functions can fall prey to basing their decisions on incomplete data. The customer engagement team is responsible for gathering customer feedback and gaining insights from data. Data of sufficient quantity is critical to robust analysis, while data of sufficient quality is critical to accurate analysis. This report provides techniques and guidance for overcoming data quantity and quality challenges in survey data sets with significant numbers of nonresponders.

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