Gating Web Content, The Forrester Way

In this report, we break these factors down further, and synthesize them into a model that will help your organization discard guessing as its primary Web content strategy. Making decisions about which Web content to protect — and which to leave open — should be governed by a repeatable process. Use an asset's objective, target audience, value and uniqueness to determine whether or not to gate it. There are certain circumstances where an organization would never want to gate a piece of content; make sure your team understands them.