Poor cybersecurity and privacy practices open the door to breaches, fines, and the loss of a business’s tangible and intangible assets. They undermine customers’ trust in companies — and Forrester’s data suggests that when customers don’t trust companies, they share less data and spend less money with them. Digital business success requires strong cybersecurity and privacy programs. This report outlines four competencies that any company can implement to improve its cybersecurity and privacy practices.