Summary
Insights-driven businesses sync data, analytics, and optimization capabilities across their enterprise. They gain sustained market differentiation by doing this at unprecedented scale, thereby unleashing high levels of decision-making and innovation. Forrester has identified five competencies that every insights-driven business must master to make its insights vision a reality: strategy, partners, practices, data, and platforms. This report guides technology executives through Forrester’s 10-minute self-assessment to gauge how well their organizations perform the essential activities they need to be insights driven and to discover which activities they must strengthen in order to progress.
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