Best Practice Report

Generative AI: The Top Six Things Tech Executives Need To Know

April 17th, 2023
Guannan Lu, null
Guannan Lu
With contributors:
Aaron Katz , Matthew Guarini , Ted Schadler , Karsten Monteverde , Gabrielle Raymond , Jen Barton


Generative AI is one of the hottest topics in tech — and business — right now. It is also one of the most misunderstood. To help understand how to get value from these burgeoning technologies, tech execs should start with understanding these top six things: what generative AI is, how enterprises can use it today, where it can take us tomorrow, the catch, how to access generative AI’s capabilities, and what to do in the short term.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.