Trends Report

Generative AI: What It Means For Design

July 7th, 2023
With contributors:
Srividya Sridharan , Jeremy Vale , Aldila Yunus , Melissa Parrish , Gabrielle Raymond , Jen Barton


Generative AI will transform design — and not merely by creating images, which are just the visible tip of the design iceberg, but by assisting with designing products and interactions, improving user research, and more. Some of the transformations will take time to play out and some carry risks. But you should be tapping generative AI thoughtfully for a range of design tasks today and using AI-based features in design technology providers’ tools. This report explains how to make the most of the opportunities while steering clear of the risks on your journey to thriving in a design world transformed by generative AI.

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