Vision Report

Generative AI Will Increase The Speed And Rigor Of Product Management And Development

A Day In The Life Of An AI-Empowered Product Manager

November 7th, 2023
Tony Plec, Principal Analyst
Tony Plec Principal Analyst
With contributors:
Lisa Singer , Beth Caplow , Sam Somashekar , Tiffany Do , Drew Zalucky

Summary

Product managers have historically moved through the phases of product development and management deliberately, continually seeking ways to improve rigor and increase speed. A more efficient future is in store, as new tools that enable generative AI (genAI) for product management promise to vastly improve innovation and speed to market. To show how this is starting to play out, this report walks through a day in the life of an archetypal product manager who is an early adopter of current and future genAI-powered tools and examines their many impacts on success.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.