Case Study

Genpact: Architecting A Data-Driven Marketing Organization

October 9th, 2019
Julian Archer, null
Julian Archer


Genpact’s go-to-market transformation and need to better understand marketing performance uncovered opportunities to improve data and how it was managed. To ensure data was properly curated throughout its lifecycle, Genpact’s team used a master data management technology solution along with governance policies. Genpact achieved internal process efficiencies and growth in marketing-sourced pipeline and revenue.

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