Geographic Expansion: Implications For Marketing Leaders

January 1st, 2018

Jennifer Ross

Summary

Geographic expansion is a significant growth strategy for many B2B organizations. The mandate for geographic expansion is often accompanied by an expectation that marketing initiatives can be launched immediately. The Forrester checklist for geographic expansion helps marketing leaders assess their readiness for entry into a new geographic market. It also introduces a three-part checklist to guide marketing leaders once relative targeting has been completed and the decision has been made to enter a new geographic market.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.