Trends Report

Geographic Expansion Leads the List of Strategies CMOs Will Pursue in the Next Two Years

January 1st, 2018


We asked CMOs and marketing executives what the biggest change will be to their prospect and customer-facing marketing plans in the next two years. Expansion into new geographies topped the list of strategies that CMOs are pursuing. In North America, CMOs are experimenting with new ways of mixing content and interaction to find more efficient methods of growth.

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