Getting Ready For Continuous Product Discovery

According to Forrester’s Product Management Survey, 2023, 83% of product management decision-makers across Canada, Germany, the UK, and the US said that initiating a continuous discovery process was an “important” or the “most important” key strategic initiative for their teams in the next fiscal year. But product leaders seeking to adopt continuous product discovery can’t just jump right in. They must show the organization why the approach is necessary, assess current practices and resource skill sets, and establish appropriate implementation plans. In this report, we explain three readiness steps product leaders should take to operationalize continuous product discovery.