A B2B sales global account program is a strategic approach that aligns resources against a set of defined accounts and goals in a way that is valuable to those accounts and to sales, marketing, and partners. A global account program should improve customer satisfaction, retention, advocacy, increase product penetration, and increase revenue for a select group of an organization’s largest or most important customers. The global account manager is responsible for the development and execution of a strategic management plan for one or more global accounts.