Role Profile: Global Account Manager

January 2nd, 2024

Steve Silver

With contributors:

Mike Pregler , Justin Ferguson , Frank Harris

Summary

A B2B sales global account program is a strategic approach that aligns resources against a set of defined accounts and goals in a way that is valuable to those accounts and to sales, marketing, and partners. A global account program should improve customer satisfaction, retention, advocacy, increase product penetration, and increase revenue for a select group of an organization’s largest or most important customers. The global account manager is responsible for the development and execution of a strategic management plan for one or more global accounts.

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