Global Demand Center Implementation: Defining Scope And Roles

As B2B organizations pursue various strategies to achieve their growth objectives, marketing leaders are recognizing the critical role of global demand centers in driving consistent, repeatable, and scalable demand marketing efforts. Whether establishing a demand center that stands alone or in tandem with a regional demand center, marketing leaders must be careful to maximize the value and agility a demand center brings to the organization while minimizing waste and bottlenecks. In this report, we revisit the topic of demand center implementation to examine the considerations associated with defining the scope of services for a global demand center.