Trends Report

Global Financial Behaviors, 2012

Global Consumer Technographics®

January 28th, 2013
With contributors:
Reineke Reitsma , Ryan Morrill

Summary

There are significant differences in the way that people access and manage their finances globally. Online banking is common among online consumers in the US, Europe, and metropolitan areas in Asia Pacific, but it lags behind in Latin America, where many online consumers don't have bank accounts. Mobile banking shows even starker differences — both regionally as well as among consumers within a country. This report examines the financial behaviors of consumers globally and helps market insights professionals understand how the uptake of online and mobile banking varies around the world.

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