Data Snapshot

Go Big Or Go Home On Digital Product Management

Saying It’s “Important” Isn’t Good Enough

December 19th, 2023
Tony Plec, Principal Analyst
Tony Plec Principal Analyst
With contributors:
Lisa Singer , Jenna Santos , Tiffany Do , Drew Zalucky

Forrester’s Product Management Survey, 2023, queried product professionals and leaders across hundreds of companies, and the results show clear distinctions in revenue goal achievement. Product decision-makers at organizations that had 50% or more of their offerings meet revenue goals were more likely than their less successful counterparts to identify “improving the ability to manage digital products” as one of the most important initiatives for the next fiscal year. Therefore, the message to product management leaders is clear. When prioritizing your digital efforts: Go big or go home.

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