Trends Report

Greater Centralization Tops CMOs’ Plans for Balancing Resources

January 1st, 2018


We asked nearly 300 marketing leaders a series of questions about planned changes to their organizational structures. More than 80 percent of CMOs indicated that they would be making changes to optimize performance. Balancing or reallocating resources is the top organizational change that CMOs are looking to implement.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.