Best Practice Report

Guide Your Customers To Better Experiences With Behavioral Science

Align Better Futures For Both The Customer And The Organization

November 27th, 2018
With contributors:
Sam Karpinski , Harley Manning , Shayna Neuburg

Summary

Through a combination of tactical quick wins and strategic transformations, customer experience (CX) professionals can apply the concepts of behavioral science to improve experiences. In this way, companies can look out for their customers’ best interests while also generating value for their organization. This report provides an introduction to how key behavioral science concepts are being applied today to transform CX and recommends ways that CX professionals can use them to design better experiences.

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