Best Practice Report

Handling The Privacy Problem On Mobile

As Laws And Operating Systems Restrict, Developers Must Find New Ways To Identify Users While Managing Consent

June 8th, 2021
Andrew Cornwall, Senior Analyst
Andrew Cornwall Senior Analyst
With contributors:
Chris Gardner , Sarah Morana , Kara Hartig

Summary

Personalized mobile apps are key to the customer journey. They drive engagement and provide user information that is otherwise unobtainable. Legislatures and mobile OS vendors restrict what mobile apps can do for compliance reasons and because privacy is seen as a differentiator. Technology architecture and delivery professionals need to know what tools and techniques are available to help them both manage and respect users’ privacy on mobile devices.

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