Trends Report

Harness The Power Of The Second Screen

When And How It Makes Sense For Marketers To Integrate Second-Screen Experiences Into Their Plans

July 8th, 2014
SM
Samantha Merlivat
With contributors:
Collin Colburn , Jim Nail , Luca Paderni

Summary

Consumers today are rarely without a mobile, tablet, or laptop device close to hand, even when engaged in other activities such as watching TV. Being active on these second screens is now a normal behavior for millions of consumers. To date, broadcasters' and brands' attempts to engage, inform, and entertain consumers on the second screen to support programming and advertising engagement have fallen flat. Marketers who want to incorporate second screens into their campaigns need clear rules of engagement to design interactions that positively engage with consumers while achieving their marketing objectives. Read this report to learn about the different ways to engage with consumers on second screens and find which approach maps best to your specific marketing objectives.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.