Best Practice Report

Harnessing the Power of the Pipeline

January 1st, 2018


The sales pipeline can tell you much more about your business than just revenue values. Phase definitions, opportunity attributes and sales adoption are all prerequisites to unleashing the pipeline’s power. Tracking net opportunities, conversion rates and sales cycle length combine to create a profile for a successful outcome.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.