Summary
Years of sluggish job growth that trapped them in jobs with stagnant wages have killed employees' commitment to their organizations. That's especially true for employees in key customer-oriented roles like marketing, technology management, and engineering. This situation will become problematic for established companies as the economy improves, pumping capital into smart growth companies eager to poach talented workers. Customer experience (CX) professionals have a key role to play in helping their organizations retain talent by means other than bidding wars: crafting an employee experience that engages the workforce. This report examines how CX pros can help make the case for investing in employees and develop a plan for delivering a compelling experience for the workforce.
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