Planning Guide Report

Healthcare Marketing: Planning Assumptions 2019

July 31st, 2018


SiriusDecisions has identified five planning assumptions that should drive the priorities of healthcare marketing leaders in 2019. Strong cross-functional alignment is the foundation of accelerated growth and improved sales, marketing and product productivity. Health IT, device, biotech, diagnostics and payer organizations must work to improve customer focus, content strategy and the measurement of marketing’s impact on the business.

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