Summary
Hispanic healthcare consumers are well-represented among both the insured and the uninsured, with demographic and behavioral differences clearly evident between those two groups. To best market to the Hispanic healthcare consumer, it's important to understand how insurance coverage reflects not only acculturation, but characteristics like online saturation, cost concerns, and healthcare research tendencies. With a high percentage of Hispanics in the uninsured community, insurance marketers will need to pay special attention to what makes these consumers tick, understanding that typical methods and messages used to reach new prospects for individual coverage will not necessarily apply to Hispanics.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($499).