Trends Report

Hot Technologies Like Analytics And Personalization Drive Better Digital Wealth Management Experiences

September 9th, 2020
Vijay Raghavan, Senior Analyst
Vijay Raghavan Senior Analyst

Summary

Financial advisors and digital business leaders at wealth management firms should be aware of the potential for advanced analytics and data analysis tools to boost customer loyalty and returns. Wealth management firms like Northern Trust and Van Lanschot Kempen are introducing omnichannel capabilities to bring better digital investing experiences and deliver financial advice across multiple devices. Incumbent firms and vendors like Merrill Lynch and Morgan Stanley are introducing personalization capabilities to streamline workflows and deliver tailored financial advice at scale. For further information and advice, schedule an inquiry.

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