Best Practice Report

How B2B Companies Can Use CX To Ameliorate Product Shortages

January 18th, 2022
Andrew Hogan, null
Andrew Hogan
Sam Karpinski, null
Sam Karpinski
With contributors:
George Lawrie , Harley Manning , Daniel Portillo , Shayna Neuburg

Summary

As supply chains struggle to recover from the effects of the ongoing pandemic, companies in almost every industry run the risk of losing customers when they are unable to provide their typical products. B2B brands can use customer experience (CX) to reduce the negative fallout of the shortages for both the customer and the company. This report shares tactics that CX professionals can use to improve the customer experience during product and material shortages, thereby keeping their customers happy and coming back.

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