Summary
As supply chains struggle to recover from the effects of the ongoing pandemic, companies in almost every industry run the risk of losing customers when they are unable to provide their typical products. B2B brands can use customer experience (CX) to reduce the negative fallout of the shortages for both the customer and the company. This report shares tactics that CX professionals can use to improve the customer experience during product and material shortages, thereby keeping their customers happy and coming back.
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