Best Practice Report

How BB&T Built A Superior Online Application

Rethinking Processes And Practices Results In A Best-Practice Sales Process

February 12th, 2007
Brad Strothkamp, null
Brad Strothkamp
With contributors:
Carrie Johnson , Peter Hult


In late 2005, the BB&T eBusiness group assembled a team to rebuild and rethink the online checking account application and associated processes. The team, which involved key members of the organization, rethought and redesigned long-standing processes and built a checking account application that promises to be the envy of the industry. The new application has resulted in more sales, reduced costs, and a better overall customer experience. But more importantly, the story of how the application came together is a blueprint for other eBusiness organizations.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.