Summary
In late 2005, the BB&T eBusiness group assembled a team to rebuild and rethink the online checking account application and associated processes. The team, which involved key members of the organization, rethought and redesigned long-standing processes and built a checking account application that promises to be the envy of the industry. The new application has resulted in more sales, reduced costs, and a better overall customer experience. But more importantly, the story of how the application came together is a blueprint for other eBusiness organizations.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).