How To Report

How CRM Evolves To Support Industry Requirements

Why And How To Choose Industry CRM

May 17th, 2022
Kate Leggett, VP, Principal Analyst
Kate Leggett VP, Principal Analyst
With contributors:
Linda Ivy-Rosser , Tracy Woo , Lee Sustar , John Brand , Alyson Clarke , Emily Pfeiffer , Rick Parrish , Natalie Schibell , Kara Wilson , Ian McPherson

Summary

Industry CRM is a significant purchase motion, driven by the pressure to make faster and more intelligent decisions to improve customer obsession. These cloud suites offer workflows, user experiences, data models, AI and analytics, and compliant infrastructures purpose-built for the needs of your industry. These solutions are nascent and will be a primary purchase motion five years from now. Today, enterprises must navigate the decision of when and how to adopt industry CRM, weighing time-to-value and agility gains against a match to core requirements.

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