How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise. According to the Forrester Research Mobile Adoption And Sales Forecast, 2010 To 2015 (US), 91% of people in the US own cell phones, and Forrester forecasts that there will be 99.6 million smartphones in the market by the end of 2011. However, cell phones are still not among the most prevalent purchase methods. Knowing this, eBusiness professionals need to be smart in how they implement a mobile strategy and must focus on delivering three core benefits (the "convenience quotient") that mobile services must deliver: immediacy, simplicity, and context in the eCommerce space. A service that hits the mark on all three has a greater chance of driving mobile service adoption. eBusiness professionals across all verticals who want to capitalize on the opportunity need to make sure that their mobile experiences consistently serve the convenience quotient.