Summary
The unfolding business technology (BT) era — where business and technology fuse together — is making firms' need for business innovation more complex and time-sensitive. Yet clients' unwillingness to pay a lot for innovation frustrates IT service providers that are trying to deliver value, leading them to instead focus internally on industrializing their own operations. To overcome this quandary, smart service providers will ditch their tech-centric and insular approach to innovation and instead develop specialized Innovation Network management skills — brokering and transforming the external inventions available in their partner ecosystems — to help clients innovate faster, better, and cheaper. This innovation skills specialization will help IT providers finally profit from clients' business innovation demands.
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