Data Overview Report

How Latin American Consumers Use Their Mobile Phones

A Technographics® Data Essentials Document

January 20th, 2012
With contributors:
Reineke Reitsma , Amelia Martland , Samantha Jaddou

Summary

With high adoption of mobile phones in Latin America, it is critical for market insights professionals to understand how consumers are using these devices in their daily lives. Although the majority of metropolitan Latin American consumers own a mobile, smartphone adoption is still in its early stages in both Brazil and Mexico. Surprisingly, Mexico shows a higher uptake of more advanced mobile phones, features, and activities than Brazil. Also, Mexican phone users are very entertainment-driven and use their phones for calls, texting, games, and music alike. This document examines the current landscape of mobile phone adoption and usage for the metropolitan Brazilian and Mexican markets and gives market insights professionals actionable insights to support their organization in creating successful mobile strategies for their brands.

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