Summary
As vendors look forward to aging Boomers forming an expanded target market of tech-savvy senior citizens, now is the time to start seriously selling products and service to Seniors through the online channel. The majority of today's online Seniors research and purchase products and services online; while they may be insulated from others' opinions online when researching, their product preferences are diverse and their appetite for Internet access is increasing. The online behavior of today's Seniors provides consumer product strategists with fertile ground for the establishment of an effective and lasting online Senior strategy.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).