Trends Report

How Poor Pandemic Management Destroys A Brand: A Case Study

July 22nd, 2020


As businesses resume their operations, their duty to ensure workplace safety can’t stop at their own premises. This research shows business leaders the risks and dramatic results of partners violating pandemic management precautions in the workplace. Poor pandemic management is just the tip of the iceberg for UK-based online retailer Boohoo. Evidence of poor employee management practices at its suppliers’ facilities caused an intense backlash as well as significant losses in terms of both share value and partner trust. Consumers increasingly choose to do business with companies that share and stand by the same values they believe in and that behave ethically. Business leaders should reassess their risk appetite and business ethics in line with consumers’ expectations. Business leaders should read our collection of research on safely returning to the workplace and schedule an inquiry for further discussion and help.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.